In grade school English was my favorite class. I loved five-paragraph essay assignments, looked forward to the book fair all year long, and would journal in most of my free time.Writing always came naturally, which is how I eventually became a nationally-recognized copywriter and author. However, staying inspired to write for my clients (or even for myself) isn’t easy.
Even as a professional I struggle with “writer’s block,” and can get frustrated simply staring at a blank Google doc with an article deadline creeping up. If you’re not a professional writer, and are trying to blog for your business or personal brand, I’m sure you face the same struggle. However, there are ways I’ve found to keep the momentum going behind the keyboard.
Though I’m focusing on writing in this article, these principals can be applied to creating any type of content, from videos to graphics to events and more. It can even be applied to personal projects or hobbies that you struggle to make time for at home. Use this guide whenever you’re feeling burnt out or uninspired, and see what results you achieve.
Instead of saying “I have to write,” tell yourself, “I want to write.”
If you are a professional copywriter, you likely chose this profession because writing is something you fundamentally enjoy. Even if you’re not a professional, there are many reasons you may actually want to create content:
Exercise creativity in your work
Take a break from more difficult tasks of your job
Build your business
Improve your skill
Share with friends, family, or customers about your success
Make writing a part of your work day to look forward to, and you’ll be able to get through articles much more quickly and creatively.
Brainstorm ideas before you sit down to create.
From my experience, it is easier to write an article when you already have a title and a few key points ready. Take time out of your day to brainstorm and outline your content before you start creating it. Once you’ve got an outline, take a break for a few hours or a few days to let the ideas sit in your head. Tackling an article one step at a time will make it easier and more enjoyable than sitting at the computer for hours and getting nowhere slowly.
Don’t just do it. Make it better.
Many times we get stuck in the “I have to write” rut, and the quality of our content goes down. Rather than just writing a blog post for the sake of writing a blog post, think about how you can make them better with each session. Not only will you be more proud of your work, but you’ll actually see better results. Below are some tips for improving your writing work:
Write more engaging titles
Vary your sentence structure and vocabulary
Read another successful writer’s work and learn from their style
Try a new writing format (a letter, an infographic, a listicle, etc.)
Hopefully, these tips will make it easier for you to create engaging articles and make your company or personal website that much better. If you’re still struggling, contact me to learn about my copywriting services and what I can do to improve your content marketing strategy.