Writing and Content FAQ

Why should I hire a freelance copywriter instead of a digital marketing firm or ad agency?

Some of my best clients are ad agencies. If your project is copy-driven (i.e. a website, brochure, landing page or press release) you’ll probably save money by working directly with me. Typically, agencies have higher overhead. Plus, many agencies don’t have in-house copywriters, and the subcontract it to an independent copywriter.

Assuming I’ve decided to go the freelance route, why should I hire you vs. another copywriter?

I have written thousands of pieces of content. In addition, I bring marketing expertise and business acumen to draw on as a benefit to my clients. I’ve written for hundreds of companies and helped them get results, and am confident I can get results for you. Plus, I’m a published author, including a book on marketing that has been endorsed by Kevin Harrington of Shark Tank and an ex-Disney executive, among others.

What copywriting services do you provide?

I write all types of copy for online and offline marketing initiatives. If you don’t yet have a marketing plan, I can assist you with that as well.

Who are your clients?

I work with marketing agencies and directly with companies. Areas of expertise include real estate, nonprofits, social impact businesses, tech startups, fashion, and more.

How much do you charge for your copywriting services?

Each quote is priced accordingly based on the scope of work you request. I can assure you my prices are competitive for a quality job. You are paying for experience and results. Good copywriting will give you an ROI, not be an expense in your budget.

Will you give me a quote before the work begins?

Of course.  Once I understand the scope of work,  I’ll provide a quote and a timeline for completion before work begins. Keep in mind the quoted timeline assumes you are ready to begin immediately, as it’s based on current workload.

What are your terms?

For new clients I require payment in advance via PayPal. Once payment is received, I’ll begin scope of work and deliver on or before promised due date. Ongoing clients (clients who have been with me 6 months or more) are billed after the work is delivered and are required to pay within 3 days of receiving invoice. If other arrangements are necessary based upon your company guidelines, please discuss with me. Chances are we can work out a mutually agreeable arrangement.

What sets you apart as a copywriter?

Over 25 years of experience as a small business owner like you. I draw on my business acumen and marketing expertise to complete your project. Also, I have been recognized as an international public speaker and author delivering presentations on marketing and strategy, as well as receiving celebrity and executive endorsements for the quality and value of the work I provide.

Throughout the years, I’ve worked with more than 200 small businesses, startups, and nonprofits to develop a sustainable business model and effective marketing strategy.

I’m looking for a copywriter long-term. Can I work with you?

Yes. I have many clients who choose to establish a long-term relationship.

Do you meet with your copywriting clients?

National and international clients work with me. Although we can’t meet in person, we can communicate via email or a virtual meeting.

Will I have to sign a contract?

I recap our conversation via email. This is a good way for us both to ensure that we have the same expectations and written documentation on the agreement.

How will I get the completed copy?

It will be sent via Google docs. If it needs to be placed into a brochure, onto a product label, or into a website, your designer/developer will handle that function.

What happens if I don’t like the first draft of copy?

Usually I come pretty close to delivering what the client asks for. However, edits after delivery can be done for an additional fee. Any edits that are minor, defined as 15 minutes or less, are not charged an additional fee.

Does copy really matter?

Yes! Content is king. Search algorithms depend on strong content. Without content your keywords can’t be found; therefore, traffic will not be driven to your site.

Do you have any references?

Click here to read testimonials from many raving fans, both past and present clients.

If I hire you to write copy for me, who owns that copy?

You own the copy. And, I highly recommend you re-purpose the content by using it in a variety of marketing collateral. This will allow you to get the best return on your investment.


FAQs for Consulting

What is the difference between coaching and consulting?

Simply put, coaching is about growing the business owner from the inside out. Coaching helps you to determine goals that match your highest potential and core values, create an achievable plan, discover how you self-sabotage your business, eliminate blind spots, and be accountable for achieving goals within a planned time frame. Consulting happens when a consultant offers information, advice, and training to achieve company objectives.

How do I know if I need coaching, consulting, or both?

You need a coach if you could benefit from:

  • Changing your mindset and gaining clarity

  • Creating an effective strategy to achieve goals

  • Prioritizing goals and tasks for effective time management

  • Being held accountable

  • Understanding how you sabotage your efforts

You need a consultant if you want a project-based solution for a specific area or challenge.

Whether you are a coaching client or need consulting services, I promise to:

  • Ask thought-provoking questions to see your business from a new perspective and identify any blind spots

  • Listen to you to hear your challenges, fears, core values, and how I can offer a solution

  • Give honest feedback based on my knowledge and keep your information confidential

  • Assign you "homework" to do between coaching sessions

Do you service a particular geographic area?

Because of virtual technology, I work with clients internationally. However, if onsite training is requested, we can structure a customized proposal that suits your needs.

What kinds of topics do you discuss with your clients?

Here are some perennial topics that I often discuss with my clients:

  • Business plans

  • Sales strategies

  • Marketing plans and content creation

  • Financials

  • Going “lean” with expenses and wasted inefficiencies

  • Blind spots and limiting beliefs that are inhibiting growth

  • Scalability

  • Human resources

Why choose You?

I ask insightful questions to uncover things that you need to address in order to expand your business. After more than 25 years in business, my background allows me to help startups, small business owners, and nonprofit directors to increase revenue, attract their ideal client, and navigate challenges as they scale.

In addition, I’ve worked with hundreds of entrepreneurs like you. My experience includes mentoring at Startup Weekend/Week, judging venture pitch competitions at the collegiate and community level, writing winning business plans and pitch decks, and receiving the designation of a Certified SBDC Consultant.

Whether we're talking about your business strategy, your marketing plan or your human resource challenges, YOU are in complete control. An effective coach or consultant provides expertise and insight that allows you to make the final decision.

As a professional I will not disclose any identifying information regarding your company. However, I often share examples and real-life situations of my clients without mentioning individual or company names.

What are your hours?

Because I work with clients both nationally and internationally, I’m managing multiple time zones. Therefore, an appointment is necessary.

Do you ever fire a client?

Yes, sometimes we are not a fit. However, I never fire a client without discussing the situation with them and seeing if there is another solution. Reasons can include:

  • Being ill-prepared for our session

  • Missing scheduled sessions

  • Illegal activity

  • Not willing to be held accountable

  • Growing beyond my ability to be the best fit for them

By investing in your company or organization, you not only create a high performing business culture, you significantly add to your bottom line. The benefits that businesses can receive from hiring a coach or consultant include:

  • Enhanced performance, individually and corporately

  • Retention of high potential and top performing staff

  • Improved employee morale; more committed and motivated staff

  • Correcting inefficiencies that cause waste in time, money, or resources

  • The ability to scale faster with better results